The UK’s Advertising Standards Authority has found several mobile phone game adverts likely to cause “serious or widespread offence” due to harmful gender stereotypes.
An advert for one game, Refantasia: Charm and Conquer, is described as having featured an “anime-style image of a young woman in a cage” in shackles and with torn clothing, which was singled out for particular criticism.
Captions referenced “my master” and were accompanied by text which described the person as a “little girl”. The ASA judged the character as being someone under 18 represented in a sexual manner.
Source – eurogamer.net
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