Today brings our first look at branding for EA Sports FC, the new name for EA’s best-selling FIFA series, before a more detailed look at the retitled franchise arrives in July.
In the meantime, you should expect to see EA Sports FC branding plastered across football in the coming days, EA warned. This will include advertising in matches across the Premier League and WSL, La Liga, Bundesliga, Serie A and Ligue 1.
EA’s press release today is filled with quotes designed to reinforce the support it has for its branding change, including the bosses of many of those leagues. In it, EA also describes Sports FC as a “platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products”.
Source – eurogamer.net
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