This morning’s news that Grand Theft Auto VI’s first official trailer will be dropping on Tuesday has sparked a huge amount of excitement through a games industry, and now other games are getting in the act as well.
Following that announcement, Halo Infinite revealed that it’s getting a new trailer of its own, even going so far as to borrow the purple and orange tinged aesthetic of Rockstar’s image.
— Halo (@Halo) December 1, 2023
In case you missed it (somehow), here’s the GTA 6 trailer image from earlier today.
— Rockstar Games (@RockstarGames) December 1, 2023
Yep, it’s definitely intentional.
If 343 Industry’s poster was a little bit of a desperate bid for attention for a shooter that launched more than two year ago, it worked. Fans picked up on the reference immediately and seemed to appreciate the tongue-in-cheek approach to the trailer news.
“GTA 6 doesn’t even have a logo and it’s already setting trends lmao,” one user wrote in a popular tweet. Other fans on X/Twitter simply responded with gifs, and the Reddit thread about the image referred to it as “top notch marketing.”
— Parris (@vicious696) December 1, 2023
What exactly will the new trailer be announcing? We’ll just have to see when the trailer goes live on Monday at 9am PT. With lucky, it’ll continue the mini-revival fueled by the release of Season 5 back in October. For more, check out our list of the 15 best Xbox Series X|S games to play right now.
As for the GTA VI trailer, stayed tuned for all of IGN’s coverage on December 5 at 6am PT.
Kat Bailey is IGN’s News Director as well as co-host of Nintendo Voice Chat. Have a tip? Send her a DM at @the_katbot.
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