The growing popularity of digital purchases has had the unintended effect of breaking down regional pricing barriers designed to keep games affordable all over the world.
This is due to “region-hopping” – a tactic used by those seeking to take advantage of lower prices in other countries, as publishers adjust the price of games in each region based on median incomes.
The trouble with this is it means customers from richer economies can also loophole themselves into grabbing a game for significantly cheaper than their own local pricing.
Source – eurogamer.net
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