Microsoft’s proposed deal to acquire Activision Blizzard is currently facing regulatory approval around the world, including in the UK where it is under close scrutiny following concerns the deal could be deemed anti-competitive.
Now, as part of its ongoing campaign to win over the UK’s Competition and Markets Authority (CMA), Microsoft has run full-page Call of Duty ads in both the Daily Mail and the Financial Times.
The ad (spotted by The Verge) leans into Microsoft’s recent deals with Nintendo and Nvidia, stating that should the Activision Blizzard deal go through, it will bring Call of Duty to 150 million more players.
Source – eurogamer.net
All content and images belong to their respected owners. This article is aggregated for informational purposes only with full credit to the source.
