The Advertising Standards Authority has reprimanded former England star and football pundit Rio Ferdinand for failing to properly disclose that a series of Twitter posts made in partnership with PlayStation were advertisements.
The now-deleted Tweets included a video of Ferdinand discussing the upcoming Champions League final between Liverpool and Real Madrid, with the accompanying next: “Here’s who I think will be taking home the [trophy emoji] … Class Day down at #PlayStationHouse ahead of the #UCLFinalv … @PlayStation #PlayStationPartner.”
A second Tweet included a series of images showing Ferdinand take part in various activities at PlayStation House, which appears to be a popup social event for influencers ahead of the Champions League final.
Source – eurogamer.net
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