Take-Two plans to go big on Borderlands now it owns Gearbox Entertainment.
In March, the embattled Embracer Group sold Borderlands developer Gearbox to Take-Two for $460 million. As part of the deal, Take-Two, which through its publishing division 2K already had a long history with Gearbox, now owns the franchises Borderlands, Tiny Tina’s Wonderlands, Homeworld, Risk of Rain, Brothers in Arms, and Duke Nukem. Gearbox is joining 2K Games and will continue to be led by CEO and founder Randy Pitchford.
Gearbox has enjoyed enormous success with the looter shooter Borderlands franchise over the years. It’s sold nearly 86 million units across all titles, with Borderlands 2 secure as 2K’s top-selling video game with 28 million sold. Borderlands 3 is 2K’s fastest-selling video game ever, and has sold nearly 20 million units to date.
Currently, Gearbox has both a new Borderlands and “at least one exciting new intellectual property” in development. 2K Games plans to reveal the “next iteration in one of its biggest and most beloved franchises” at Summer Game Fest, which is set to take place on Friday, June 7. Fans speculate this game may be Borderlands 4.
If so, it would match up neatly with the release of the Borderlands movie, which comes out on August 9. Gearbox CEO Randy Pitchford has teased Borderlands 4 in the past. “Look, we haven’t even announced anything of it,” Pitchford said back in March. “Clearly, we’re working on something. And I know what we’re working on, and holy shit… It’s the greatest thing we’ve ever done. And I can’t wait, but it’s not time yet. It’s not time yet. There will be a time.”
Speaking in an investor-focused call following its latest financial results, Take-Two boss Strauss Zelnick said the company now plans to double-down on Borderlands, and had already identified “many potential growth opportunities” for the series.
“Borderlands 3 outpaced our forecasts and we are thrilled that Randy Pitchford and Gearbox Entertainment are slated to join officially 2K’s renowned internal studios in the coming weeks,” Zelnick said.
“We have already identified many potential growth opportunities for the Borderlands series and Gearbox’s catalog, which we plan to pursue once the studio is integrated into our organization. We are also excited to see growing buzz for the star-studded Borderlands feature film which is planned for release by Lionsgate this summer.”
The Borderlands franchise has already expanded with a number of video game spin-offs and is set to expand further with the release of the aforementioned Borderlands movie, starring the likes of Cate Blanchett, Kevin Hart, and Jamie Lee Curtis. One spin-off Take-Two has singled out as doing particularly well is 2022 action role-playing first-person shooter Tiny Tina’s Wonderlands, which is set within the world of a fantasy-themed tabletop RPG.
Expanding on the decision to buy Gearbox during the investor call, Zelnick said that when the opportunity presented itself to buy the company “on terms that we felt were reasonable, we frankly jumped at the opportunity.”
“We have all the respect in the world for Randy Pitchford and his team,” Zelnick continued. “He has the ability to bring AAA products to market, responsibly and on a very reliable and rather rapid cadence. And he is a hit maker. And it’s very hard to make a new hit, and [Tiny Tino] was a new hit. And of course, Borderlands just goes from strength to strength. So we’re thrilled to have Gearbox in the family.”
Based on Zelnick’s comments, we can expect plenty more Borderlands in the future now Gearbox is under the Take-Two umbrella. But there are issues elsewhere in the company. Earlier this month, Take-Two announced a cost reduction plan that included project cancellations and layoffs amounting to 5% of its workforce. Amid this announcement came reports based on internal documentation that seemed to confirm Take-Two was closing OlliOlli World developer Roll7 and Kerbal Space Program 2 developer Intercept Games. But when IGN asked Zelnick why these closures happened, he replied: “We didn’t shutter those studios.” Reports also indicate publishing label Private Division, which is behind was also gutted.
This week, Take-Two narrowed the hotly anticipated GTA 6 release date window to fall 2025.
Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
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