{"id":39670,"date":"2023-11-30T18:00:00","date_gmt":"2023-11-30T18:00:00","guid":{"rendered":"https:\/\/www.xtremeservers.com\/blog\/how-ikinagames-is-bringing-the-korean-cult-classic-webcomic-all-of-us-are-dead-back-to-life-on-xbox\/"},"modified":"2023-11-30T18:00:00","modified_gmt":"2023-11-30T18:00:00","slug":"how-ikinagames-is-bringing-the-korean-cult-classic-webcomic-all-of-us-are-dead-back-to-life-on-xbox","status":"publish","type":"post","link":"https:\/\/www.xtremeservers.com\/blog\/how-ikinagames-is-bringing-the-korean-cult-classic-webcomic-all-of-us-are-dead-back-to-life-on-xbox\/","title":{"rendered":"How IkinaGames is Bringing the Korean Cult Classic Webcomic \u201cAll of Us Are Dead\u201d Back to Life on Xbox"},"content":{"rendered":"<div>\n<header class=\"xwsrc-block-post-header is-style-full-width has-low-density has-text-align-left text--default\">\n<div class=\"post-header__image\"><\/div>\n<div class=\"wp-block-columns post-header__content has-text-align-left\">\n<div class=\"wp-block-column flex-basis-100\">\n\t\t\t\t\t\t<a href=\"https:\/\/news.xbox.com\/en-us\/games\/\" class=\"kicker post__meta--category\"><span class=\"sr-only\">Category: <\/span>Games<\/a>\t\t\t\t\t\t<\/p>\n<h1 class=\"h1\">How IkinaGames is Bringing the Korean Cult Classic Webcomic \u201cAll of Us Are Dead\u201d Back to Life on Xbox<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"post__content\">\n<aside class=\"wp-block-columns\">\n<div class=\"post__author\">\n<div class=\"post__author__bylines\">\n<ul class=\"post__author__list\">\n<li class=\"post__author__list__item\"><span class=\"post__author__name\">Lee Ji Young, Director, All of Us Are Dead<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"post__date\">\n<h5>Published<\/h5>\n<p>\t\t\t\t\t<a href=\"https:\/\/news.xbox.com\/en-us\/2023\/11\/\" class=\"kicker\"><time datetime=\"1701367200\">November 30, 2023<\/time><\/a>\t\t\t\t<\/div>\n<\/p><\/div>\n<\/aside>\n<section class=\"xwsrc-block-content-block\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column flex-basis-50 push--25 column--content\">\n<div class=\"acf-innerblocks-container\">\n<p>A few years ago, Naver Webtoon became quite active in wanting to gamify their webcomic IPs \u2013 we had previously maintained a good relationship with them developing other games for them \u2014 so they proposed to us three choices, and one of them was \u201cAll of Us Are Dead.\u201d<\/p>\n<p>For those unfamiliar, that particular webcomic was published online between 2009 to 2011. At the time, the Korean webcomic market was still exploding, and because zombie content was still somewhat unfamiliar in Korea, it gained a lot of enthusiastic fans. Fast-forward to 2021 and zombie-related content has poured out due to the spread of streaming and OTT. Against this backdrop is when we were able to make the bold decision to develop a non-mainstream genre game, a visual novel using the \u201cAll of Us Are Dead\u201d IP.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_2-c7674ff060a27304c59a.jpg\" alt=\"All of Us Are Dead Screenshot\" class=\"wp-image-198559\" srcset=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_2-c7674ff060a27304c59a.jpg 1920w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_2-c7674ff060a27304c59a-768x432.jpg 768w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_2-c7674ff060a27304c59a-1024x576.jpg 1024w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_2-c7674ff060a27304c59a-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<p>When I was offered the IP, it was when the adventure team had just formed at IkinaGames. Thankfully, both the producer and director enjoyed reading the webcomic \u201cAll of Us Are Dead,\u201d so that made the decision easier (to pitch). I just wanted to be careful because it was my first challenge in this genre, and I set the goal as small as possible without making any major changes to the original story and began development with a 10-month schedule.<\/p>\n<p>Consulting with Joo Dong-geun, the author of \u201cAll of Us Are Dead,\u201d the only request he had was he did not want the end-result to be somewhat subdued or too romantic. The webcomic itself utilized a mix of painting and realistic styles, and we agreed to put that atmosphere and the seriousness of the story into the game. That\u2019s how the current graphics style was established after several iterations.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_4-10027ed964940549215b.jpg\" alt=\"All of Us Are Dead Screenshot\" class=\"wp-image-198561\" srcset=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_4-10027ed964940549215b.jpg 1920w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_4-10027ed964940549215b-768x432.jpg 768w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_4-10027ed964940549215b-1024x576.jpg 1024w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_4-10027ed964940549215b-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<p>Later in development, Joo Dong-geun became much more open about our version of the scenarios in the game and the additional elements we added. He also played early builds and encouraged our team throughout development. As we neared the end of production, he said he wanted to be helpful, and helped promote our game through his social media network.<\/p>\n<p>By early January 2022, we had gone through two prototypes, established the gameability with alpha builds, and by the time the scenario was written up to chapter 2. And then boom. The Netflix series \u201cAll of Us Are Dead\u201d was released. We had no idea about the film until it was announced. However, after the release, the series became a global hit that far exceeded expectations \u2014 and I fell into a panic. We were suddenly under pressure to change the direction of the project, which was initially being developed as a small project, to now become a game that can withstand the weight of global IP.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_6-330fb612d0eefec0bc8a.jpg\" alt=\"All of Us Are Dead Screenshot\" class=\"wp-image-198563\" srcset=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_6-330fb612d0eefec0bc8a.jpg 1920w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_6-330fb612d0eefec0bc8a-768x432.jpg 768w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_6-330fb612d0eefec0bc8a-1024x576.jpg 1024w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_6-330fb612d0eefec0bc8a-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<p>The fundamentals of visual novel and story-oriented games could not be changed, so we focused on strengthening the backbone of the game by refreshing character profiles and reinforcing episodes more dramatically to organize the scenarios more closely. You may notice that when you start playing, if you look at the story until Chapter 2, it flows similarly to the original webtoon and then unfolds completely differently starting with Chapter 3.<\/p>\n<p>I think, in some cases, this added pressure brought a positive effect to development. The number of scenarios increased and the graphics, number of characters, variations, effects, and even the illustrations started to exceeded our initial expectations. The art team became really motivated to create additional assets and they started to add new character expressions and variations. Thanks to this, there are now more than 10 differences for each character\u2019s stance in the game. They even voluntarily went through the trouble of producing a scene like animation sprites in several frames, saying the scenes needed to be more dynamic.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_7-08186b68ba5c888238eb.jpg\" alt=\"All of Us Are Dead Screenshot\" class=\"wp-image-198564\" srcset=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_7-08186b68ba5c888238eb.jpg 1920w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_7-08186b68ba5c888238eb-768x432.jpg 768w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_7-08186b68ba5c888238eb-1024x576.jpg 1024w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_7-08186b68ba5c888238eb-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<p>Looking back, I\u2019d say there were two main problems I encountered while creating a game from a webtoon. The first was changing the storytelling technique of a webcomic to game narrative techniques. The original comic, which was serialized weekly, composes a story with a very short breath but with impact, and does not put much weight on long-term narratives. Visual novels tend to take on a stronger sense of immersion, providing catharsis by gradually building narratives and then bursting through the clash of characters.<\/p>\n<p>To change this type of scenario, the character\u2019s past and profile were added with settings that were not in the original, and each story had to be produced with care to change the structure itself, such as meeting characters who were not in the original webcomic.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_8-e34f02cbee55c10774d9.jpg\" alt=\"All of Us Are Dead Screenshot\" class=\"wp-image-198565\" srcset=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_8-e34f02cbee55c10774d9.jpg 1920w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_8-e34f02cbee55c10774d9-768x432.jpg 768w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_8-e34f02cbee55c10774d9-1024x576.jpg 1024w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_8-e34f02cbee55c10774d9-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<p>The second was to consider multiple scenarios by considering people who had already known the original webcomic and those who didn\u2019t, who in our case, were people who watched only the Netflix series. That version only shared the names of the characters from the original comics and had completely different stories and characters. So, we aimed to create our own storyline while taking the basics of the original webtoon.<\/p>\n<p>For example, while maintaining the original main event setting of the characters gathering on the rooftop of the school, the process of each character reaching the roof was a completely different. I wanted to make it possible for people who watched dramas to enjoy other points of view, and for people who don\u2019t know IP to be immersed in the scene as well.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_9-ac141740ed3cdc1ea5f9.jpg\" alt=\"All of Us Are Dead Screenshot\" class=\"wp-image-198566\" srcset=\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_9-ac141740ed3cdc1ea5f9.jpg 1920w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_9-ac141740ed3cdc1ea5f9-768x432.jpg 768w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_9-ac141740ed3cdc1ea5f9-1024x576.jpg 1024w, https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2023\/11\/aouad_9-ac141740ed3cdc1ea5f9-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<p>There is a lot of prejudice about the visual novel form, especially in Korea. It\u2019s a market where the likes and dislikes of the genre are very clear. Creating a visual novel outside of what was expected (e.g. romance) was a challenge I set for myself. Besides, there\u2019s a horde of zombies and yet it\u2019s not an action game, but a visual novel. Now come to think of it\u2026 perhaps yes. Maybe the project itself was a challenge from the very beginning.<\/p>\n<p>Many players who have experienced the game said that the story and graphics were of high quality. We hope that \u201cAll of Us Are Dead\u201d will be open to the possibility of other visual novels. I want to show the global market that this game, this story, is possible with an IP like \u201cAll of Us Are Dead.\u201d<\/p>\n<p>You can play <em><strong><a href=\"https:\/\/www.xbox.com\/en-us\/games\/store\/all-of-us-are-dead\/9nss2jpdtn2x\" target=\"_blank\" rel=\"noreferrer noopener\">All of Us Are Dead<\/a><\/strong> <\/em>on Xbox starting today.<\/p>\n<div id=\"msp1701129907435\" class=\"\">\n<div class=\"ms-product-badge mspb-large\" data-product-id=\"9nss2jpdtn2x\">\n<div class=\"mspb-primary-image\">\n\t\t<a href=\"https:\/\/www.microsoft.com\/en-us\/store\/apps\/9nss2jpdtn2x\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/store-images.s-microsoft.com\/image\/apps.9621.14361929002566631.ee042970-8c33-412b-93df-483ea86d3e26.8f9bd97a-1ea9-41a6-9281-7fae95a391d5?w=400&amp;h=600\" alt=\"All of Us Are Dead...\" class=\"skip-lazy\"><br \/>\n\t\t<\/a>\n\t<\/div>\n<div class=\"mspb-details\">\n<div class=\"mspb-feature-badges\">\n<div class=\"mspb-feature-badge xbox-live\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/assets.onestore.ms\/cdnfiles\/sfw-service-web-onestore-onerf-2017-11-8-12\/store\/common\/images\/xbllogo_black.png\" alt=\"Xbox Live\" class=\"skip-lazy\">\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<h2>All of Us Are Dead\u2026<\/h2>\n<div class=\"mspb-secondary-details\">\n<div class=\"mspb-left-container\">\n<p>IKINA GAMES<\/p>\n<div class=\"mspb-rating\">\n<div>\n\t\t\t<span>\u2606<\/span><span>\u2606<\/span><span>\u2606<\/span><span>\u2606<\/span><span>\u2606<\/span><br \/>\n\t\t\t\t\t\t<span class=\"mspb-total-ratings\">1<\/span>\n\t\t\t\t\t<\/div>\n<div class=\"mspb-full-stars\" style=\"width: 75px\">\n\t\t\t<span>\u2605<\/span><span>\u2605<\/span><span>\u2605<\/span><span>\u2605<\/span><span>\u2605<\/span>\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"mspb-price\">\n\t\t\t\t<span>$19.99<\/span>\n\t\t\t<\/div>\n<div class=\"mspb-buttons\">\n\t<a class=\"mspb-link\" href=\"https:\/\/www.microsoft.com\/en-us\/store\/apps\/9nss2jpdtn2x\" target=\"_blank\" rel=\"noopener\">Get it now<\/a>\n<\/div>\n<div class=\"mspb-bottom-badges\">\n\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"mspb-right-container\">\n<div class=\"mspb-description\">\n\t\tAll of Us are Dead \u2013 The Visual Novel<br \/>\nAn interactive, visual novel based on the hit webcomic series. <\/p>\n<p>\u25c6 Story<br \/>\nSummer. July. Zombie virus breaks out in Hyosan High. Friends and teachers become infected, and many can&#8217;t bring themselves to take down the infected. They were friends and teachers, after all. Soon, the entire school is infested with zombies with no way of escape.<br \/>\nExperience the struggles of ordinary students as they juggle extraordinary challenges. Join the jocks as they face overwhelming odds while fighting for their survival. Be wary of the terror that lies within the school for zombies were not the worst of their troubles. See how each and every one survives in their own, unique way.<\/p>\n<p>\u25c6 All of Us are Dead: The Visual Novel<br \/>\n\u2013 Based on the hit webcomic of which the live-action drama series &#8216;All of Us are Dead&#8217; is based on. Discover wholly new content untold in other adaptations!<br \/>\n\u2013 All new events, endings, and more! Watch where your decisions take you and see how they unfold. <\/p>\n<p>\u25c6 Artworks<br \/>\n\u2013 All new character artworks are made to reflect every character&#8217;s individual personality.<br \/>\n\u2013 Persistent artwork. Any encounters or events that affect the character persist in the artwork, even as the story progresses!<\/p>\n<p>\u25c6 High Quality Illustrated Events<br \/>\n\u2013 100+ high-quality illustrations for maximum drama.<br \/>\n\u2013 Animated events!<\/p>\n<p>\u25c6 Fully voiced in Korean<br \/>\n\u2013 12+ hours of fully voiced scenarios.<br \/>\n\u2013 Voice-over<br \/>\nLee Bohee, Park Seongyeong, Ryu Seung Gon, Lee Kyung Tae, Song Harim, Mun Yujeong, Kim Na Yul, Seo Da Hye, Kang Si Hyun, Ahn Hyomin, Kim Young Sun, Kim Hye Sung, Jang Mi, Choi Seunghun, Jang Ye Na, Shin Beomsik, Park MinGI, Bang SiU, Kim Jin Hong, Lee Eun Jo, Jung Eui Jin, Lee Myounghwa, Sung Ye Won, Jung Ui Taek\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/section>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/news.xbox.com\/en-us\/2023\/11\/30\/korean-cult-classic-webcomic-all-of-us-are-dead-on-xbox\/\">How IkinaGames is Bringing the Korean Cult Classic Webcomic \u201cAll of Us Are Dead\u201d Back to Life on Xbox<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/news.xbox.com\/en-us\">Xbox Wire<\/a>.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/news.xbox.com\/en-us\/2023\/11\/30\/korean-cult-classic-webcomic-all-of-us-are-dead-on-xbox\/\">Go to Source (xbox.com)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Category: Games How IkinaGames is Bringing the Korean Cult Classic Webcomic \u201cAll of Us Are Dead\u201d Back to Life on Xbox Lee Ji Young, Director, All of Us Are Dead Published November 30, 2023 A few years ago, Naver Webtoon became quite active in wanting to gamify their webcomic IPs \u2013 we had previously maintained<\/p>\n","protected":false},"author":4,"featured_media":39671,"comment_status":"registered_only","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,4,10],"tags":[3679,2215,6587,650,2045,1288,10484,11526,3970,11527,18],"class_list":["post-39670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-new-releases","category-xbox","tag-all","tag-bringing","tag-category","tag-classic","tag-cult","tag-dead","tag-games-how","tag-ikinagames","tag-korean","tag-webcomic","tag-xbox"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How IkinaGames is Bringing the Korean Cult Classic Webcomic \u201cAll of Us Are Dead\u201d Back to Life on Xbox | Xtreme Servers<\/title>\n<meta name=\"description\" content=\"View How IkinaGames is Bringing the Korean Cult Classic Webcomic \u201cAll of Us Are Dead\u201d Back to Life on Xbox for free, here on XtremeServers. 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