{"id":46043,"date":"2024-03-21T15:15:57","date_gmt":"2024-03-21T15:15:57","guid":{"rendered":"https:\/\/www.xtremeservers.com\/blog\/even-will-smith-couldnt-save-zombie-survival-game-undawn-which-flopped-spectacularly\/"},"modified":"2024-03-21T15:15:57","modified_gmt":"2024-03-21T15:15:57","slug":"even-will-smith-couldnt-save-zombie-survival-game-undawn-which-flopped-spectacularly","status":"publish","type":"post","link":"https:\/\/www.xtremeservers.com\/blog\/even-will-smith-couldnt-save-zombie-survival-game-undawn-which-flopped-spectacularly\/","title":{"rendered":"Even Will Smith Couldn\u2019t Save Zombie Survival Game Undawn, Which \u2018Flopped Spectacularly\u2019"},"content":{"rendered":"<div>\n<section class=\"article-page\">\n<p>The Will Smith-fronted zombie survival video game <a href=\"https:\/\/www.ign.com\/games\/undawn\">Undawn<\/a> bombed, according to a new report.<\/p>\n<section data-transform=\"mobile-ad-break\"><\/section>\n<p><a href=\"https:\/\/www.reuters.com\/technology\/tencents-next-level-up-fewer-big-foreign-franchise-games-more-in-house-2024-03-21\/\">Reuters<\/a> said Undawn, which it described as a \u201ckey\u201d in-house developed game from Tencent, \u201cflopped spectacularly\u201d despite being endorsed by Hollywood star Will Smith and with an alleged budget of close to 1 billion yuan (around $140 million). Sources told the publication Undawn had more than 300 developers.<\/p>\n<p>PC and mobile game Undawn launched in June to much fanfare that revolved around the digital recreation of Will Smith in-game. The Oscar-winning actor plays Trey Jones, who acts as a guide to help players navigate the world four years after a global disaster.<\/p>\n<section data-transform=\"ignvideo\" data-slug=\"undawn-x-will-smith-official-cinematic-trailer\" data-loop=\"\"><\/section>\n<p>But even Will Smith couldn\u2019t save Undawn from failing to move the needle for Tencent. According to Reuters, quoting research firm Appmagic, Undawn brought in revenue of just $287,000 last month. IGN has asked Tencent for comment.<\/p>\n<p>The failure of Undawn is one of many reasons for a strategic shift at Tencent that has also resulted in the potential delay of mobile game Assassin\u2019s Creed Jade. Tencent is said to be focusing on casual party games and games like Genshin Impact, while moving away from working on mobile versions of Western IPs.<\/p>\n<p><a href=\"https:\/\/www.ign.com\/articles\/tencent-reportedly-killed-an-unannounced-nier-mobile-game\">Tencent reportedly axed development of a mobile game based on Square Enix\u2019s Nier franchise<\/a> because it couldn\u2019t work out a \u201ccompelling\u201d monetisation model. An <a href=\"https:\/\/www.ign.com\/articles\/elden-ring-mobile-game-in-development-as-wait-for-dlc-continues\"><u>Elden Ring<\/u> mobile game<\/a> is also reportedly in development at Tencent, but don\u2019t hold your breath \u2014 it sounds like this one\u2019s a while away. Apparently Tencent wants the Elden Ring mobile game to work similarly to gacha game Genshin Impact, with a free-to-play business model supported by in-app purchases. But the design of Elden Ring, which is a single-player, premium action role-playing game, is \u201cat odds\u201d with Tencent\u2019s vision.<\/p>\n<section data-transform=\"divider\"><\/section>\n<p><em>Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.<\/em><\/p>\n<\/section>\n<\/div>\n<p><a href=\"https:\/\/www.ign.com\/articles\/even-will-smith-couldnt-save-zombie-survival-game-undawn-which-flopped-spectacularly\">Go to Source (IGN.com)<\/a><\/p>\n<p>All content and images belong to their respected owners. This article is aggregated for informational purposes only with full credit to the source.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Will Smith-fronted zombie survival video game Undawn bombed, according to a new report. Reuters said Undawn, which it described as a \u201ckey\u201d in-house developed game from Tencent, \u201cflopped spectacularly\u201d despite being endorsed by Hollywood star Will Smith and with an alleged budget of close to 1 billion yuan (around $140 million). Sources told the<\/p>\n","protected":false},"author":3,"featured_media":46044,"comment_status":"registered_only","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[2627,13407,43,30,13408,552,13405,842,13406,302,646],"class_list":["post-46043","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pc","tag-according","tag-bombed","tag-game","tag-pc","tag-reportreuters","tag-said","tag-smithfronted","tag-survival","tag-undawn","tag-video","tag-zombie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Even Will Smith Couldn\u2019t Save Zombie Survival Game Undawn, Which \u2018Flopped Spectacularly\u2019 | Xtreme Servers<\/title>\n<meta name=\"description\" content=\"View Even Will Smith Couldn\u2019t Save Zombie Survival Game Undawn, Which \u2018Flopped Spectacularly\u2019 for free, here on XtremeServers. 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