There’s a lot for fans to look forward to with so many iconic XBOX games on the horizon; and now, there’s a new way to bring those worlds into your everyday life.

Today, we’re launching the XBOX Game Studios Shop, your new destination for official merchandise from your favorite XBOX Game Studios titles, such as Halo, Forza, Gears of War, Fable, and more. From collectibles to everyday gear, think hats, tees, drinkware, your new favorite hoodie, and more, the shop brings together a growing range of items across a variety of price points, you can rep your favorite XBOX games, your way.

We’re starting with an initial collection that will expand over time, with new items rolling out alongside some of our biggest game moments throughout the year. That way we can learn from real-world player feedback and refine the shopping experience as we grow.

The XBOX Game Studios Shop joins our existing storefronts, including Blizzard Gear Store, Call of Duty Shop, Bethesda Gear Store, and Minecraft Shop, giving fans a new place to celebrate their favorite franchises and take home a piece of the worlds they love.

This is just the beginning, and we will have more to share throughout the year, so stay tuned.