Sony Really Is Concerned About Microsoft’s Xbox Strategy Following the Activision Blizzard Buyout

Following the devastating cyber security attack that targeted Marvel’s Spider-Man 2 developer Insomniac Games, leaked slides have revealed Sony’s internal concern at competitor Microsoft’s emerging strategy following its $69 billion acquisition of Activision Blizzard.

Sony described the buyout, which brings the likes of Call of Duty, World of Warcraft, and Candy Crush within Xbox, as “the leapfrog”. It goes on to say Microsoft is now positioned to “leapfrog our current pillars”.

Sony points out the benefits of the acquisition, which arms Microsoft with strong live service games, scale in mobile, and a ready-made PC storefront in Battle.net. It also notes Microsoft is building its own mobile app store to challenge Apple’s App Store and the Google Play store, which is something Xbox boss Phil Spencer has spoken about multiple times in the past.

Sony goes on to express concern about the Call of Duty “threat” coming in 2027. In order to appease antitrust regulators, Microsoft signed a deal with Sony to keep Call of Duty on PlayStation, and according to these internal documents, that deal ends in 2027. Sony predicts a “massive” threat to its subscription service, PlayStation Plus, which amounts to $1.5 billion in annual revenue.

There’s a “day and date threat” too, with Microsoft poised to launch Activision Blizzard games straight into its rival subscription service, Game Pass. Microsoft has said it won’t release the likes of Call of Duty Modern Warfare 3 and Diablo 4 into Game Pass until 2024, but it seems likely next year’s Call of Duty game, reportedly called Black Ops: Gulf War, will launch straight onto Game Pass.

In the document, Sony admitted its “pillars are already dated and behind the competition”, and lamented the “elusive perfect game subscription”. The expectation of free, best-in-class video games creates an “unsustainable model”, Sony said, with subscription revenue not enough to cover investment.

A unified console, PC, and mobile experience “doesn’t exist”, Sony said, due to diversity in form factor and computer power. Sony’s central approach, it said, remains the premium sales model.

The internal documents shine a light on the contrasting strategies between Microsoft and Sony. Microsoft launches its games day and date across PC and Xbox and straight into Game Pass, whereas Sony launches its games first on PlayStation, then, sometimes years later, on PC and potentially PS Plus.

PlayStation boss Jim Ryan said in June 2023 that video game publishers do not like Xbox Game Pass. During his pre-recorded testimony for an evidentiary hearing between the Federal Trade Commission (FTC) and Microsoft, Ryan claimed publishers do not like Microsoft’s video game subscription service because it is “value destructive”.

“I talked to all the publishers, and they unanimously do not like Game Pass because it is value destructive,” Ryan said during his testimony. Just before that, Ryan claimed Game Pass is unprofitable for Microsoft. “The Game Pass business model appears to have some challenges, and Microsoft appears to be losing a lot of money on it,” Ryan said.

Those comments came before Microsoft bought Activision Blizzard, though, and now the game has changed. For Sony, it seems, the game has changed significantly.

The Insomniac data breach comes as Sony’s live service game push hangs in the balance. Last month Sony president Hiroki Totoki said the company was reviewing the 12 live service PlayStation games it had in the works, and committed to launching only six of them by the end of March 2026. Totoki said Sony is still working on when the other six live service games will come out, adding: “It’s not that we stick to certain titles, but for the gamers quality should be the most important.” One has already fallen away completely, however, as Naughty Dog cancelled The Last of Us multiplayer game to focus on single-player titles in December 2023.

Sony has spent big on studio buyouts as part of the live service drive, bringing in Destiny developer Bungie, Jade Raymond’s Haven Studios, and Firewalk Studios. Sony worked with Bungie, which has live service expertise with the Destiny series, to assess its portfolio, and reportedly scaled some live service projects back as a result.

Bungie is working on Marathon, a PvP-focused sci-fi extraction shooter; Haven Studios is working on Fairgame$, a competitive heist game about robbing the ultra-rich; and Firewalk Studios is working on Concord, another sci-fi PvP multiplayer game. There’s also a Horizon multiplayer game from Guerrilla and a co-op action game from PlayStation’s London Studio. And we know from the Insomniac data breach that the developer is planning a number of multiplayer games itself.

Wesley is the UK News Editor for IGN. Find him on Twitter at @wyp100. You can reach Wesley at [email protected] or confidentially at [email protected].